Targeting the Next Growth Market by Expanding Shibuya’s Brand Presence at "Gulfood Manufacturing"

Presenting the SHIBUYA Brand to Visitors from 28 Nations

Shibuya participated in "Gulfood Manufacturing" in Dubai, UAE, the largest food and beverage manufacturing exhibition in the Middle East and Africa region. In this massive event featuring 2,500 exhibitors from 79 countries, our booth welcomed 162 visitors from 28 nations. We received specific inquiries and consultations regarding our Aseptic Filling lines, not only from Middle Eastern countries such as the UAE, Saudi Arabia, and Iran, but also from Kazakhstan in Central Asia. This experience allowed us to feel the immense interest and urgent need for our advanced technologies firsthand.

Trust in Japanese Quality and the Future of Ambient Storage Technology

There is profound trust in Japanese machinery and enterprises within the local market. Our aseptic filling technology, which enables "ambient long-term storage" for products such as milk-based beverages, was met with great surprise and high expectations. While bottled water currently dominates the market, the demand for soft drinks, including tea-based beverages, is steadily rising, promising long-term growth. We position this region as a vital strategic market following India. We will accelerate the development of optimal solutions tailored to local needs and the establishment of a robust distributor network to support prosperous lifestyles across Africa and the Middle East.