TOP > Insights > Expanding Beyond Beverages to Food, Pharma, and Neighboring Countries Through Thailand

Insights
Jul. 2026

Expanding Beyond Beverages to Food, Pharma, and Neighboring Countries Through Thailand

  • Beverages, Daily Necessities & Chemicals
  • Smart Agriculture & Food Processing
  • Pharmaceuticals & Medical

Continuous Exhibition at ProPak Asia 2026 as an Important Regional Economic Hub

Shibuya once again exhibited at "ProPak Asia 2026," held in Bangkok, Thailand—an important economic hub in Asia. We return to this event annually to consistently reinforce and promote Shibuya's presence across the region. Engaging with visiting clients and evaluating competitor machinery during this exhibition provided invaluable firsthand insights into the authentic, current landscape of the market in Thailand and Southeast Asia.

Expanding Beyond Domestic Beverage Operations into New Sectors and Domains

Within Thailand's domestic market, the beverage sector has reached a phase of maturity, making expansion beyond traditional boundaries into new industries a crucial strategic objective. During this exhibition, we intensified our outreach to prospective clients in the food and pharmaceutical sectors—key domains handled by Shibuya's other specialized business units—to uncover fresh market demand. Meeting the stringent quality and maintenance standards unique to mature markets allowed us to showcase our total engineering capabilities.

Accelerating Expansion into CLMV Nations with Thailand as a Strategic Hub

Furthermore, ProPak Asia functions as a broad regional platform reaching well beyond Thailand into the wider Southeast Asian market. Moving forward, we will leverage Thailand as a strong regional base to accelerate expansion into neighboring "CLMV" nations (Cambodia, Laos, Myanmar, and Vietnam). We will also provide comprehensive support for Thai-based enterprises expanding into these surrounding markets, strengthening ties with local partners and turning opportunities into solid medium-to-long-term commercial ventures.